Insights

What we are thinking about.

Articles for the people who run a business, and technical notes for the engineers who build on Snowflake. Written by the people who do the work.

Articles

Latest from dptr.

Loving your clients

Embedding NIST AI RMF and ISO 23894 into Day-to-Day Delivery

Teams know how to ship. They know how to iterate. But they’ve rarely been asked to prove that the technology they’re using and systems they’re building are safe. This isn’t about security no, it’s about proving fairness, accountability, and explainability.

dptr · Article

Loving your clients

Responsible AI: 2025 from principle to practice

There has been much conversation about Responsible AI, what it is, how do you determine responsibility and most importantly why does responsibility even matter.

dptr · Article

Designing for the destination – Intent is the key

We don’t need to shout, scream or beg you to listen to what we have to say, because it should already be abundantly clear.

dptr · Article

Loving your clients

Customer Retention – Understanding Loyalty & the Space Between Departures

Retention is how organisations demonstrate continuity of value, clarity of purpose, and consistently delivering meaningful value and emotional consistency over time.

dptr · Article

Design your data

Customer Acquisition – Designing Purposeful, Signal-Led Engagement

Effective acquisition is a design challenge. It sets the tone for long-term engagement by aligning early interactions with purpose, structure, and relevance.

dptr · Article

Design your data

Customer Loyalty Solutions Start with System Design

Digital Loyalty is often described in points or tiers. But what it really describes is a real life feeling.

dptr · Article

Vision-led

The Human Element: How Data Can Deepen Our Love for Golf

Today, golfers at all levels are inundated with metrics, launch angles, spin rates, clubhead speeds, angle of attack, dynamic loft, and countless other statistics delivered through increasingly sophisticated technology. But does more data always mean better outcomes?

dptr · Article

Design your data

Data With Purpose Building Better User Experiences for Business Growth

Data, in isolation, does not create user satisfaction. The critical factor is how businesses choose to utilise it.

dptr · Article

What Is Human-Centred Data?

Designing Data Systems That Understand, Empower, and Evolve with People.

dptr · Article

Loving your clients

The Future of Data Governance Is Human

dptr · Article

Technical notes

For the engineers.

Short, specific and honest about what worked. Our engineers certify and publish what they learn along the way.

Technical note

Notes from the build floor

What our engineers learn on Snowflake each week, written for other engineers. Coming soon.

Technical note

An MCP server on top of the tenancy

How we put an agent layer over a client's Snowflake account without moving the data. Coming soon.

Technical note

The 6am brief

Cortex Analyst and Cortex Agents over semantic models that mean something to the person reading them. Coming soon.

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